Simon - Creating an identity for 'just us' I feel will be a ongoing process that will keep evolving, one thing we discussed when talking about our identity was not to develop a logo as it is something that wont be able to move through time with us so well as simple typeface. This experimentation with the type using thread generated alot of interest.
Mark - This live piece was something that hooked customers into looking more at our products and generated an interest in what we are doing. It started out pretty empty at the beginning of the day and was sufficiently full by the end. An incredible idea.
Will - This experiment with type also lead us onto another idea. Using the same technique on a bigger scale to produce a piece that can then be photographed and used for advertising purposes. The idea of creating something whilst events are going on is something that we will persue, so that passers by and also customers can see we are a dedicated team who are committed to consistently design. It also brings an interactivity to the event whether it be an exhibition or a craft fair.
