When the collective Bunch thought it was time to rework their corporate identity They asked respected creatives to take the logo and produce a visual reaction to it, which would then create the basis for their creative identity.
Much of our work is predicated by the influences we as a collective of designers take from the world around us. So we thought we'd ask other designers how they see us and reflect this in our id. The idea is to showcase the variety of work we make and the range of characters in Bunch whilst also getting an alternative fresh view point.
This was a nice idea to collect designers opinions on your own work. The project must have given the company a great network of designers who they could possibily recuit as there are many many entrys on their site. Doing something like this could give us a better network of designers for our collective.
