I developed my original Pj smoothies ideas throughtout the prievious few months. I created fruit visuals from hand drawn sketches and put them into photoshop to colour and shade them. I also came up with a slogan for the advertising campaign, "Beat the crunch get a pj's smoothie" this refrenced the credit crunch and targeted people in hetic lifestyles which needed to get something quick helthy and cheap. which was what the brief suggested.
I placed my final images onto a billboard so that the judges fort he competition could see exactly what the scheme would look like.
