This poster was used in a teaser campaign to advertise our made up company Heaven Spa's. The campaign was created to represent the mood of the spa's with out actual visuals that come directly from the spa's environment, the idea was to capture the mood and atmosphere of the spa in shades gradients lines and tones. I like this idea of representing something with out using actual visual reference to the product that it is advertising. I think it creates intrigue and gives the company a Ora around it, it also creates a visual identity for the product or company.
